First-party traffic report
Administrator-only source and funnel reporting from recorded OPTIMIZE events.
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Recorded events—
Distinct browser IDs—
Distinct session keys—
Confirmed actions
New accounts (owner excluded)—
Completed public scans—
Checkout handoffs (unpaid)—
Scan and checkout counts begin when server instrumentation is deployed. Known automated checks and owner validation are excluded. Completed actions do not establish unique people or revenue.
Funnel & interaction events
Recorded referral sources
Confirmed action sources
Page-view events
Measurement limits
Client-submitted event counts do not equal verified people, revenue, or completed sales. Ad blockers and disabled scripts can suppress events. Referral values come from tracked URL/source parameters and may be incomplete. Bot traffic and country-level traffic require separate server-log or analytics data.
Data is visible only to the signed-in OPTIMIZE platform administrator.